When North America's leading manufacturers of fire apparatus and motorcycles unite for a cause, support reaches full throttle levels.
Since 1981, more than 3,000 firefighters have died tragically in the line of duty – leaving their families, friends and a gracious nation all too soon. Today, one hero is lost every 72 hours. These and all sacrifices of our nation’s firefighters are inherently great, and have compelled Pierce Manufacturing and Harley-Davidson to align in giving back.
Supporting the National Fallen Firefighters Foundation honors the families of those who've fallen. The financial assistance this campaign provides will lend hope and strength to enduring families nationwide. And, by supporting the cause with a donation of just $10, a custom, one-of-a-kind Harley-Davidson® Street Glide® could be yours.
We admire, value and thank you for your help in supporting the families of our fallen heroes. All proceeds benefit the National Fallen Firefighters Foundation.

View Bike #1 2009 Harley-Davidson® Fat Boy® Specifications

Amount Raised: $135,000.00
About the Winner: Brian P. Vickers of Katy, Texas, is with the Westlake Volunteer Fire Department in Houston, Texas, and a Harley-Davidson enthusiast. "I still can't believe that I've won. It's an amazing machine and I can't wait to take it on a ride," said Vickers. "It's really great that this sweepstakes helps such a worthy cause which is why I entered in the first place. The work of the NFFF is so important. My wife and I are big believers in higher education, and we're especially impressed by the scholarships the Foundation provides to surviving family members."
» Pierce Manufacturing & Harley-Davidson Announce Winner of Harley-Davidson® Fat Boy® Motorcycle
Winner Photo: Brian P. Vickers
Also: Pierce & Harley-Davidson Raise $135,000 for the NFFF
Brian Vickers: It's Not About the Motorcycle
» Ceremony to Honor Fallen Firefighters and Their Families at D.C.F.D. Station House
» Pierce and Harley-Davidson® Celebrate Preliminary Results to NFFF Full Throttle Support Campaign
» Pierce and Harley-Davidson Campaign for Fallen Firefighters Foundation Off to a Great Start
» Pierce Manufacturing and Harley-Davidson Support Families of Fallen Firefighters
» Listen to the Radio News Release


Amount Raised: $80,000.00
About the Winner: Captain James Anema is a volunteer with the North Whidbey Fire and Rescue Department located on North Whidbey Island, Washington. "I supported the NFFF Full Throttle Support campaign both last year and this year, and I can't imagine a finer cause for firefighters, "said Captain Anema. "Because many in the NFFF have been through a tragic loss, they understand better than the rest of us what is needed to help the survivors. Being selected is a responsibility that I will not to take lightly. I am networking with firefighters on regional events where this beautiful motorcycle can be used to help tell the NFFF story."
» Pierce and Harley-Davidson NFFF Full Throttle Support Campaign Approaches $250,000 Milestone
Winner Photo: NFFF Full Throttle Support Bike #2 Winner Captain James Anema
» Pierce Manufacturing Announces Matching Gift to Benefit National Fallen Firefighters Foundation
» Pierce Manufacturing and Harley-Davidson® Expand Program to Support Families of Fallen Firefighters

Amount Raised: $26,000.00
About the Winner: Mark Jones is the vice president of sales and service for the Pierce dealership Ten-8 Fire Equipment Inc. of Bradenton, FL. The announcement and presentation of the motorcycle was made during a Pierce Open House to celebrate the success of the three-month long program, wherein Pierce employees and its dealer organizations raised a total of $26,000.
» Pierce Manufacturing Awards Custom Harley-Davidson At Open House Celebration
Winner Photo: Pierce Employee & Dealer Bike Winner Mark Jones